Unfortunately the price is a function of the search cost, not our wishes. Even at $10/mo it is still unclear whether we can make it to sustainability (this is w

Unfortunately the price is a function of the search cost, not our wishes. Even at $10/mo it is still unclear whether we can make it to sustainability (this is why we launched payments while still in beta, to find out). Search cost is non-zero. It was hidden from users for 20 years, and it may come as shock, but it is real.