Not sure what the fraud here is. Who is the victim? The person who he bought it from? Let's say the company did the purchasing and reaped the benefits of be

Not sure what the fraud here is. Who is the victim? The person who he bought it from? Let's say the company did the purchasing and reaped the benefits of being feature on their homepage. Would that be still be crime? It is the same act with different entities. These aren't securities so insider trading doesn't apply.