I’d go even further and say that in most cases these days, even true genius is likely to be overlooked unless it coincides with a gift for self-promotion. Only

I’d go even further and say that in most cases these days, even true genius is likely to be overlooked unless it coincides with a gift for self-promotion. Only the absolute rarest of masterpieces can rise above the noise just based on the brilliance of the work itself. And even then, there’s a pretty good chance someone better at marketing will just copy it and receive all the credit.