She worked on them, and maybe made them more successful. DoubleClick launched in 1996 and merged with Google in 2007. Google bought Urchin and Adaptive Path /

She worked on them, and maybe made them more successful. DoubleClick launched in 1996 and merged with Google in 2007. Google bought Urchin and Adaptive Path / Measure Map in 2005. The ad and tracking industry was not due to one person's influence.