I think the huge confusion they are partaking in the difference between data and UI. A 3d virtual world can exist independently from a headset. The headset is j

I think the huge confusion they are partaking in the difference between data and UI. A 3d virtual world can exist independently from a headset. The headset is just a phone you strap to your face. And the data behind that 3d virtual world is just a 2d virtual world with a z-axis. We've been building 3d games for decades and we've built 3d UIs for nearly as long and they never catch on. They're hard to navigate and, more importantly, convey absolutely no extra information. The entire move from physical interaction like shopping at a store to virtual interaction like e-commerce is that the 2d world is way more efficient. We've already built a fully functional metaverse. We've built fully digital models of commerce, healthcare, education, communication, finance, travel. All of which has UIs that work perfectly well on flat screens. Putting that inside a headset is just not a groundbreaking change.