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The actual detailed report can be found here: https://www.priv.gc.ca/en/opc-actions-and-decisions/investigations/investigations-into-businesses/2022/pipeda-2022

The actual detailed report can be found here: https://www.priv.gc.ca/en/opc-actions-and-decisions/investigations/investigations-into-businesses/2022/pipeda-2022-001/ https://www.priv.gc.ca/en/opc-actions-and-decisions/investig... Essentially, both Android and iOS apps were collecting data. Also interesting to note, that Ontario accounted for 54% of purchases in May 2020, of people that used this app. I wonder how close it to actual sales. Full disclosure, I just used this app today in Ottawa. Doh!

tossstone 4y ago
Ontario contains almost half of Canada's population so that seems very plausible
- mthoms 4y ago
  It's actually 38% according to Wiki. Still a lot.
paxys 4y ago
Ontario makes up ~40% of Canada's population, so that isn't too far off. It probably goes up to >50% when you filter on young urban professionals, who are the target demographic of Tim Hortons.
- tempest_ 4y ago
  Aha that might be their target but young urban professionals are not likely to be the largest demographic. That demographic prefers Starbucks, and more likely some hip 3rd wave place over timmies.
  - brailsafe 4y ago
    Ya that surprised me. I'm sure as hell not going to Tims if I can help it.
- mb7733 4y ago
  What kind of yuppie goes to Tim Hortons?
  - hydrok9 4y ago
    I think there's lots, certainly doesn't seem to be thought badly of among the young adults I know
    - brailsafe 4y ago
      Are you urban though or suburban? The suburbs have basically no options for anything that they serve.
  - brailsafe 4y ago
    Not even yuppies in MB go to Tims
- 3qz 4y ago
  > young urban professionals, who are the target demographic of Tim Hortons Are you sure? Tim’s is always full of blue collar guys and old people whenever I go in. Starbucks is for yuppies.
  - brailsafe 4y ago
    Tim Hortons is a place for people with either no taste, no money, or no choice in where they get their various coffee and snack fixes.
    - unfocused 4y ago
      I'm enjoying this mini thread about who goes to where for coffee. In Ottawa, we have many choices. I just went to Tim's because it was the closest. Ideally, I go to Happy Goat, or Bridgehead (which was purchased by Second cup). Starbucks and Tim Hortons are at the my bottom of the list. At the end of the day, I just go where it's convenient. It doesn't help that at the end of my street there's a Tim Horton, which is where I used the app.
      - brailsafe 4y ago
        Haven't been to Ottawa, but I'll keep some of those in mind if I ever visit. Are they significantly farther or just marginally? I have a Tim Hortons close to me, and I'll get a bagel there from time to time, but there's many better options that vary between 5 and 15 mins walk. I've got no plans to move anywhere that's not at least that close to decent cafes in the future. That's because I like good coffee, but also because that's where the community is.
        unfocused 4y ago
        I live downtown, so they are all very close to me. I just get very lazy sometimes, and I'm taking care of kids and pets. So...priorities! There is even a place called Arlington 5 in Centretown, and Little Victories in the Glebe (just outside of Centretown). Both of these are small one off shops. Happy Goat (8ish? locations) are an independant chain that is starting to spread around the city. Also, they have 1 in Kelowna, BC in a Staples! BridgeHead (20 locations) was an independant chain, but got bought by Aegis Brands (owner of Second Cup), but I still consider them "local". Then there's Tim's, Starbucks and McDonalds. I'm sure there are many more small coffee shops, but I'm just a regular 1 cup a day drinker.
coldcode 4y ago
iOS app can only get your location data (or other data) if you give it permission. Current iOS OS's also give you the option for a wide area location which is basically useless for selling to anyone.

tossstone 4y ago

Ontario contains almost half of Canada's population so that seems very plausible

mthoms 4y ago
It's actually 38% according to Wiki. Still a lot.

paxys 4y ago

Ontario makes up ~40% of Canada's population, so that isn't too far off. It probably goes up to >50% when you filter on young urban professionals, who are the target demographic of Tim Hortons.

tempest_ 4y ago
Aha that might be their target but young urban professionals are not likely to be the largest demographic. That demographic prefers Starbucks, and more likely some hip 3rd wave place over timmies.
- brailsafe 4y ago
  Ya that surprised me. I'm sure as hell not going to Tims if I can help it.
mb7733 4y ago
What kind of yuppie goes to Tim Hortons?
- hydrok9 4y ago
  I think there's lots, certainly doesn't seem to be thought badly of among the young adults I know
  - brailsafe 4y ago
    Are you urban though or suburban? The suburbs have basically no options for anything that they serve.
- brailsafe 4y ago
  Not even yuppies in MB go to Tims
3qz 4y ago
> young urban professionals, who are the target demographic of Tim Hortons Are you sure? Tim’s is always full of blue collar guys and old people whenever I go in. Starbucks is for yuppies.
- brailsafe 4y ago
  Tim Hortons is a place for people with either no taste, no money, or no choice in where they get their various coffee and snack fixes.
  - unfocused 4y ago
    I'm enjoying this mini thread about who goes to where for coffee. In Ottawa, we have many choices. I just went to Tim's because it was the closest. Ideally, I go to Happy Goat, or Bridgehead (which was purchased by Second cup). Starbucks and Tim Hortons are at the my bottom of the list. At the end of the day, I just go where it's convenient. It doesn't help that at the end of my street there's a Tim Horton, which is where I used the app.
    - brailsafe 4y ago
      Haven't been to Ottawa, but I'll keep some of those in mind if I ever visit. Are they significantly farther or just marginally? I have a Tim Hortons close to me, and I'll get a bagel there from time to time, but there's many better options that vary between 5 and 15 mins walk. I've got no plans to move anywhere that's not at least that close to decent cafes in the future. That's because I like good coffee, but also because that's where the community is.
      - unfocused 4y ago
        I live downtown, so they are all very close to me. I just get very lazy sometimes, and I'm taking care of kids and pets. So...priorities! There is even a place called Arlington 5 in Centretown, and Little Victories in the Glebe (just outside of Centretown). Both of these are small one off shops. Happy Goat (8ish? locations) are an independant chain that is starting to spread around the city. Also, they have 1 in Kelowna, BC in a Staples! BridgeHead (20 locations) was an independant chain, but got bought by Aegis Brands (owner of Second Cup), but I still consider them "local". Then there's Tim's, Starbucks and McDonalds. I'm sure there are many more small coffee shops, but I'm just a regular 1 cup a day drinker.

coldcode 4y ago

iOS app can only get your location data (or other data) if you give it permission. Current iOS OS's also give you the option for a wide area location which is basically useless for selling to anyone.