Thinking out loud... I think one of the problems is that on-campus careers events feel like bubbles. There isn't an obvious incentive for undergrads outside of

Thinking out loud... I think one of the problems is that on-campus careers events feel like bubbles. There isn't an obvious incentive for undergrads outside of London to travel to the event. Some kind of representation at Universities themselves would solve this. Whether that is a small presence at a careers fair representing an annual SMR event in London, or perhaps (even better) a visiting speaker from a startup telling their startup story and to promote the actual idea of working for a startup. As others before me have suggested, I think the barrier to getting students to the event isn't just about event logistics and promotion, but about culture and perceptions about startups too. Does the startup route even cross their mind to begin with?