as a vaguely recent graduate, and living in london, I was surprised that I hadn't heard of this until I read it here on HN. Also (and this is totally personal)

as a vaguely recent graduate, and living in london, I was surprised that I hadn't heard of this until I read it here on HN. Also (and this is totally personal) the Brick Lane location would have put me off a) because it's the other side of London, but mainly b) I have always perceived brick lane (and there abouts) as a London counter-culture/socialism/arty/etc scene, and events there abouts tend to follow that stereo type (for example look at the difference between the New Designers (http://www.newdesigners.com/ http://www.newdesigners.com/) show and Free Range(http://www.free-range.org.uk/) http://www.free-range.org.uk/)). I have no problem with that now, but straight out of uni I was obsessed by money and one thing that a brick lane location doesn't scream to the high heavens is just that: money...