I was a bit cynical when I started the article, but actually seems to make sense. I think the TLDR is: "The job you're offering is likely not to be the best jo

I was a bit cynical when I started the article, but actually seems to make sense. I think the TLDR is: "The job you're offering is likely not to be the best job available - so find a target audience where it's the best job available to them"