No idea why an article in Japanese is getting upvoted here, but for those curious here's the gist: Domino's Japan is apparently doing a form of marketing resea

No idea why an article in Japanese is getting upvoted here, but for those curious here's the gist: Domino's Japan is apparently doing a form of marketing research called a "fake door test", where they show some new product ideas in the menu to see if people try to order them. Those that order the item get a popup with an apology message and a coupon offer. Anyhoo some people saw the items, and tweeted about it, and this site wrote an article about it.