I think that's somewhat mitigated as the UK develops a few more household name brand start-ups like Moshi Monsters and Shazam but I agree it's an issue. I thin

I think that's somewhat mitigated as the UK develops a few more household name brand start-ups like Moshi Monsters and Shazam but I agree it's an issue. I think the key point we need to make there is that as a developer you want to go wherever you'll learn the most, and start-ups credibly offer that - both by exposure to the broader aspects of building a successful business and also by density of talent.