It's just an expenditure that won't produce any profit. The technical term for this is "waste." The only way this would not be waste is if fixing it would do s

It's just an expenditure that won't produce any profit. The technical term for this is "waste." The only way this would not be waste is if fixing it would do something to reduce the amount of ill will towards facebook which is quite intangible and unlikely to add up to covering the costs. But who knows what calculations are being made, or how they may change in the future.