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The problem Netflix has, is that if you've been on a streaming platform for a while, then the other platforms are all more attractive because they have more con
by smeagull 4y ago
The problem Netflix has, is that if you've been on a streaming platform for a while, then the other platforms are all more attractive because they have more content that you haven't seen, while the content on your current platform seems stale.
It's a weird system that encourages switching over. The only thing they have is inertia. But if you send emails and notices out to your customers saying that you are degrading service, or charging more? That could easily be the call to action they need to switch.
- gnicholas 4y agoYeah, there's definitely an incentive to switch in the short-run. This is especially true for people who have had family plans in the past and part of the family wanted to cancel but didn't because they knew the other part of the family still used the service. If competitors took the opportunity to crack down on account sharing as well, there might not be as many switchers. Honestly one of the things that NFLX might be testing out with these pilots is how the competition will react. Maybe they're giving Disney/Amazon time to get their systems set up for a crackdown, since that would help NFLX, and in the long run help all of them.
- dsizzle 4y agoI would think Disney/Amazon wait to see how things pan out with Netflix first. In the short term, don't they stand to gain subscribers? Seems the only way they lose out is if the effort is a net positive, but that's not guaranteed, and it may be sensitive to how it's how it's rolled out.