Getting a new product into a grocery chain also often involves expenses beyond buying shelf space like paying fees setting up sample tables. There are some bel

Getting a new product into a grocery chain also often involves expenses beyond buying shelf space like paying fees setting up sample tables. There are some beloved brands that can get away with not paying to play. In Canada Hawkins Cheezies made it a badge of honour that it was usually on the bottom shelf at gas stations because they had a policy of not paying for shelf placement.