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Your grandad's grocery store worked that way, but modern retailers are actually pay to play. They are more like a marketplace than you'd think. Ever wondered w
by ajb 4y ago
Your grandad's grocery store worked that way, but modern retailers are actually pay to play. They are more like a marketplace than you'd think.
Ever wondered why big stores have meters of just Coke and Pepsi, but corner shops have a few each of dozens of brands of drink? it's because only the big brands can afford to buy in. The retailers have market power and they use it to divest cost and risk onto the suppliers.
- krrrh 4y agoGetting a new product into a grocery chain also often involves expenses beyond buying shelf space like paying fees setting up sample tables. There are some beloved brands that can get away with not paying to play. In Canada Hawkins Cheezies made it a badge of honour that it was usually on the bottom shelf at gas stations because they had a policy of not paying for shelf placement.