That's probably not the best example. There are a lot of brands on the shelves, but very, very few companies. The grocery chains don't produce those items. Stor

That's probably not the best example. There are a lot of brands on the shelves, but very, very few companies. The grocery chains don't produce those items. Store-brand stuff is more of a white-labeling situation with the goal of capturing more of the price curve. It's pretty much a single producer for all the stuff, occasionally with slight variations so people don't catch wise. If you were to start an independent producer, you'd have a very hard time finding shelf space.