I think the search for silver bullets is a great instinct. People always look for the solution that gives them most bang for their buck. There are a couple of

I think the search for silver bullets is a great instinct. People always look for the solution that gives them most bang for their buck. There are a couple of problem, though. Silver bullets are often mutually exclusive. No-one wants to be the AirBnB for gay vegan business travellers in Ohio - there's nothing wrong with being a niche player but you still need a reasonable market. Silver bullets can also be an sign laziness, as you say. Ultimately, you have to see what the rest of the market is doing. Some people do well with low costs, a small team, and a cheap (but usable) alternative. Others do well with an interesting twist, and a good execution. Then there's the big companies, with boring but well polished products. Ultimately, no-one here should be misled enough to get into a business without having an edge. Once you have the edge though, it's a matter of getting everything else right.