"when it isn't frivolous, think of it as a pro-social, pro-consumer action that you can take to bring companies to task and in at least in some small way repres

"when it isn't frivolous, think of it as a pro-social, pro-consumer action that you can take to bring companies to task and in at least in some small way represent other consumers who they probably screwed over too, but don't have the wherewithal to file arbitrations of their own. " An absolutely laudable and supportable position. Firms get away with garbage behavior because almost no one takes out the trash, so to speak. If they did, the behavior would shift dramatically.