> But how many people actually need a 3 ton vehicle? Much of this is marketing from the Big 3 over the last 25 years. They've been driving consumers to larger

> But how many people actually need a 3 ton vehicle? Much of this is marketing from the Big 3 over the last 25 years. They've been driving consumers to larger truck platforms with marketing for decades. The truck platforms are cheaper and easier to produce than alternatives. It allows them to share parts across more of their portfolio. A lot of the marketing over the last 30 years has been targeting fragile egos. I thought maybe we jumped the shark when they started selling baby wipes in black packaging as Man/Dude wipes but apparently not. I have no doubt that in the near future Huggies and Luvs will convince men that it's tough to wear black diapers and crap their pants while doing many things.