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Yeah, an electric Maverick or Ranger would be pretty great. Just like Tesla started with the higher end Model S, and eventually got to the higher volume Model 3
by TYPE_FASTER 4y ago
Yeah, an electric Maverick or Ranger would be pretty great. Just like Tesla started with the higher end Model S, and eventually got to the higher volume Model 3, I'm assuming Ford is starting with the higher end (and presumably margin) Lightning, and will get to lower price points eventually.
- randerp 4y agoPrior to COVID, Ford was selling 900k F-150s per year (their highest volume vehicle line). Continuing on their path those will all be Lightning models - a large number of very heavy, energy intensive vehicles driving around.