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Trucks are popular in the US. Not sure where you're from but the F-150 is the most popular truck in the US. Therefore, making it available in an electric model
by selykg 4y ago
Trucks are popular in the US. Not sure where you're from but the F-150 is the most popular truck in the US. Therefore, making it available in an electric model makes a lot of sense.
Most people don't need an F-150 with a combustion engine, but that doesn't stop them from getting it. In much the same way that they won't need a 3 ton electric truck, it won't stop them from getting it.
- namdnay 4y agoSorry, I wasn't clear. I'm not questioning the business model, I know trucks are popular and I'm sure they'll sell hundreds of thousands. What I mean is that for me this type of news is a silver lining around a massive dark cloud of people driving full speed into the climate catastrophe. Yey, an electric vehicle... that's a 3 ton truck that 99% of buyers don't actually need.
- selykg 4y agoPerhaps I wasn't clear. The alternative then is to build the same truck, but keep it as a combustion engine. You're not going to stop people from buying a truck. Which truck do you want them to buy? Which is worse?
- ndespres 4y agoFord could make a smaller truck with the same size bed, or longer, with a shorter height and narrower width, and shave 1000 lbs or more off the gross vehicle weight. These new trucks are enormous compared to what was standard 20-30 years ago, for really no good reason.
- dwaltrip 4y agoWould you ask them to do that even if it meant less sales?
- samsolomon 4y agoThey have a smaller electric truck, the Maverick. However, some people want something larger. I imagine we’ll see an all-electric Ranger in the next year or two.
- naravara 4y agoIt’s not entirely organic though. “Light trucks” get a tax deduction for business owners and slip through a lot of regulatory cracks regarding fuel economy standards. From there, marketing actually has a bigger hand in shaping consumer demand than people give it credit for. They sell these cars to sell a certain lifestyle aesthetic of manliness. If the production incentives were different, there’s no reason we can’t imagine they’d have tried to code rugged manliness as a rugged 4x4 like was popular in the 90s or an absurd muscle car like was popular in the 70s instead.
- tssva 4y agoTrucks are classified into groups based up how much payload they can carry. The F-150 is Ford's 1/2 ton light duty truck. F-250 their 1 ton truck and the F-350 their 2 ton truck. If you want a 3 ton truck you are getting into commercial vehicles. If you are discussing trucks and want to talk about gross vehicle weight you should probably clarify that is what you are referring to.
- selykg 4y agoOP, and therefore myself, were talking about the weight of the vehicle, not the payload capacity. The F-150 Lightning weighs just over 4 tons. Also, you got it wrong. F-150 is a half ton, correct. The F-250 (and 2500 from RAM/GM) are 3/4 ton. While the F-350 (and 3500) are 1 ton trucks.