I worked in a university system for a while, and my observation is that the expectations have absolutely grown. Yes, someone has to be the first to think of som

I worked in a university system for a while, and my observation is that the expectations have absolutely grown. Yes, someone has to be the first to think of some new thing to sell, but once they do, all of their competitors have to do the same thing to keep up. So many of the questions from prospective students and their parents are of the form "do you have X" or "do you do Y," all being things that other schools they are considering have or do. It's very hard for an individual institution to buck this trend if they wish to stay competitive for students.