4 ms·
It’s still not the case that Snapple started off with something kosher to grab the market share. It just happens that they had a product that is easy to certify
by Xylakant 4y ago
It’s still not the case that Snapple started off with something kosher to grab the market share. It just happens that they had a product that is easy to certify. The effort was likely small compared to the advertising benefit.
- refurb 4y agoRight, but that's my point. If I were to launch a new product and I had the choice between ingredient A and ingredient B, and ingredient A meant I could get an easy kosher certificate, why not choose A?