Does Netflix (still) subsidize TV vendors to include their app? Or is it the case that TV vendors would not be able to sell their products if they didn't come w

Does Netflix (still) subsidize TV vendors to include their app? Or is it the case that TV vendors would not be able to sell their products if they didn't come with built-in Netflix? I read some representative from Nvidia Shield explaining that they were forced to add a Netflix button to their remote in 2019 because Netflix would no longer allow their app to be installed on devices without a dedicated button.