I'm viewing this on an atypical mobile screen, so it's possible my user experience is a long way from the default, but I think the problem here might be less "u

I'm viewing this on an atypical mobile screen, so it's possible my user experience is a long way from the default, but I think the problem here might be less "uncanny valley" and more it being busy with conflicting and confusing user action options. Perhaps before you had something very simple? The images are fine and there's not much more to the design on mobile. But at the top I'm told "you previously created a home hunt" which I definitely didn't which links to a form with prefilled demo passwords which is unusual, the main call to action is below the fold, and I'm not sure how important the link to donate to the project via OpenCollective is, but I bet the average first time user is confused by it. The other effect I can imagine is if the first cohort of viewers was the sort of people that browse interesting FOSS projects (who will have used a lot of software with worse landing pages!) and the cohort looking at the current design are homebuyers in general...