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There is a reason why there exists an entire "landing page industry" because there is a level of science and art mixed into building it. If you think it's visu

There is a reason why there exists an entire "landing page industry" because there is a level of science and art mixed into building it. If you think it's visually stunning without being informative or just pure information without attention-grabbing visuals, then you'll fall on either side of the hill. Then there are other factors including your target audience, copy-test, sentiment, color combinations etc. I've build many landing pages in my life time and I am not sure if I still get it. If you are optimizing for HN-audience, I would say it also requires a different strategy (e.g. demo first without signing up?)

codeptualize 4y ago
I very much agree with this. I think approaching landing pages as storytelling makes them a lot easier to approach and understand (still hard to do well). Everything should be in support of telling the main narrative, while also keeping attention. It's a balance as you say; a dry story isn't very interesting, irrelevant attention grabbing isn't very interesting either (or very briefly to be followed by disappointment and confusion). What's challenging with landing pages is that for a lot of products the story of the product just isn't that exciting, you can add bells and whistles but that isn't going to make your story any more interesting. Finding a good narrative is imo half the battle.