Hard to say how it looked in Germany specifically, but consumer research models where established at that time and inspired the focus groups we have today. I→C

Hard to say how it looked in Germany specifically, but consumer research models where established at that time and inspired the focus groups we have today. I→C→A→B→S Where formed in the beginning of 1960s. Input (Advertising, word-of-mouth etc) Cognitions (Belief/perception of brand) Affect (Likeness/preference of the brand) Behavior (Purchase of the brand) Satisfaction (post-purchase evaluation)