4 ms·
Maybe it was better received in Germany at the time? I'd be surprised if they didn't make studies and test groups
by tmikaeld 4y ago
Maybe it was better received in Germany at the time?
I'd be surprised if they didn't make studies and test groups
- eru 4y agoThey renamed in 1960. Not sure whether studies and test groups were a thing in West Germany at the time?
- tmikaeld 4y agoHard to say how it looked in Germany specifically, but consumer research models where established at that time and inspired the focus groups we have today. I→C→A→B→S Where formed in the beginning of 1960s. Input (Advertising, word-of-mouth etc) Cognitions (Belief/perception of brand) Affect (Likeness/preference of the brand) Behavior (Purchase of the brand) Satisfaction (post-purchase evaluation)
- eru 4y agoI did a bit of research and posted it at https://news.ycombinator.com/item?id=31566775 https://news.ycombinator.com/item?id=31566775