There's an obvious problem with thermostats... your heating bill. Many people have financial trouble caused by heating costs -- Nest's challenge will be to 1) c

There's an obvious problem with thermostats... your heating bill. Many people have financial trouble caused by heating costs -- Nest's challenge will be to 1) create a product that actually reduces heating costs, 2) convince people they've done that, and 3) create an easy adoption plan (dead simple installation, and financing of the cost, or making a compelling investment case)