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For the benefit of those of you who don't speak German, the lyrics of the jingle are "Haribo makes children happy, and grownups as well".

• schoen 4y ago
  They have also made official rhymed translations into other languages. The English one is "Kids and grownups love it so / The happy world of Haribo".
  • aconst 4y ago
    Yup, the french one : "Haribo c'est beau la vie / pour les grands et les petits".