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The profits being made from loot boxes targetting children are staggering and there are powerful well funded lobbyists working to keep it that way. For some con
by sbagel 4y ago
The profits being made from loot boxes targetting children are staggering and there are powerful well funded lobbyists working to keep it that way. For some context, FIFA the football governing made $766 million in 2021, EA FIFA Ultimate team (an egrerious example of loot box monetization) brought in $1.6b in 2021. Child gambling is very lucrative.
- maccard 4y agoYou've made a bit of a jump here by implying that all of that revenue is from children. It's definitely not scientific but a strawpoll [0] of FIFA's playerbase a few years ago shows its primary demographic is 16-25. It's reasonable to assume they're the majority of spenders in the game too. [0] https://www.reddit.com/r/FIFA/comments/2y5k8l/strawpoll_how_old_is_the_average_rfifa_user/ https://www.reddit.com/r/FIFA/comments/2y5k8l/strawpoll_how_...
- eterm 4y agoYou're aware that 16-25 inclues a lot of children, right?
- maccard 4y agoI don't know the breakdown inside that category, but yes I am aware. It also likely includes far more adults than children. My point is that it's not a bunch of under 14 year olds playing the game, it's really much closer to 20 year olds than 15 year olds.