4 ms·

Please someone tell me what anyone would do with data obtained from a fridge.

• deleted 4y ago
  [deleted]
• TedDoesntTalk 4y ago
  Customer is out of cheese. Supermarket texts and emails you asking if you want cheese delivery (bundled with other items).
  • barbazoo 4y ago
    Unless there's cameras everywhere in the fridge (plus advanced object recognition that knows that that bundled up pack of goat cheese inside a ziplock bag is in fact goat cheese) or people are scanning items as they take them out I don't see how that would work and both things seem kinda unlikely so it's weird they'd start with the easiest part which is hook up the thing to the internet.
• Nextgrid 4y ago
  Usage patterns? Fridge being opened means someone is home. That data point is meaningless in isolation, but can be valuable if you want to use it to confirm/deny other data points - let's say another data broker is trying to get an accurate ad targeting profile but only has breadcrumbs here and there such as IP addresses, user-agents that by themselves don't mean much, but they can use other data points (such as fridge activity data) to link your otherwise-anonymous IP-based profile if they see that the only times this IP lights up is when the fridge was also used recently. Whether that's currently done is up for debate - maybe there are other lower-hanging fruits that are easier to do, but if you've exhausted all your other options and still want even more accurate profiles, I don't see why you wouldn't do it.