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When I worked for an advertising network (a little guy compared to the duopoly of Google/Facebook), we had a request from an advertising agency for: Women, 25-3

When I worked for an advertising network (a little guy compared to the duopoly of Google/Facebook), we had a request from an advertising agency for: Women, 25-35, Latino, in the greater Los Angeles area, who have 2 children and are expecting their 3rd child. Creepy is an understatement. The other part of the industry which was extremely upsetting was the amount of racism. Ad agencies will make blacklists of both domains and/or keywords where they don’t want any of their ads to run - regardless of campaign. There are many things on the list which are related to terroism/crime/etc, but there are some which are directly about race - keywords like “black”, “ebony”, “asian”. It is depressing to say the least.

eurasiantiger 4y ago
This is the argument we need to press to stop it. How can it be constitutional to profit from the segmentation of people?
- usrn 4y ago
  Nothing in the constitution says you're required to socialize or do business with every class of people. I don't know where people get these ideas from.
  - car_analogy 4y ago
    From the civil rights act.
    - usrn 4y ago
      Acts are not part of the constitution, they're part of the US code. I'm not even sure that forces you to do this (outside of certain situations like public school, housing, and employment.) In fact the constitutionality of that is questionable.
megaman821 4y ago
It is hard to say if something like that is racism or laziness. There are laws around advertising jobs and real estate when it comes to race. I can totally see small agencies not have the legal expertise to determine if an ad is in compliance with the law and just blanket banning anything related to race.
flycaliguy 4y ago
Was your client selling cars? That third car seat won’t fit in their customer’s current vehicle.
overgard 4y ago
Oof, I don't think the world becomes a better place by shoving people into buckets. It also seems self defeating-- they're constantly reducing their audience. Im a 37 year old white male but maybe Im interested, how do they know? I've had to watch this horrible Ford commercial on youtube about 200 times, frequently like five times per video. It wouldn't hurt if they showed me ANYTHING else.

eurasiantiger 4y ago

This is the argument we need to press to stop it. How can it be constitutional to profit from the segmentation of people?

usrn 4y ago
Nothing in the constitution says you're required to socialize or do business with every class of people. I don't know where people get these ideas from.
- car_analogy 4y ago
  From the civil rights act.
  - usrn 4y ago
    Acts are not part of the constitution, they're part of the US code. I'm not even sure that forces you to do this (outside of certain situations like public school, housing, and employment.) In fact the constitutionality of that is questionable.

megaman821 4y ago

It is hard to say if something like that is racism or laziness. There are laws around advertising jobs and real estate when it comes to race. I can totally see small agencies not have the legal expertise to determine if an ad is in compliance with the law and just blanket banning anything related to race.

flycaliguy 4y ago

Was your client selling cars? That third car seat won’t fit in their customer’s current vehicle.

overgard 4y ago

Oof, I don't think the world becomes a better place by shoving people into buckets. It also seems self defeating-- they're constantly reducing their audience. Im a 37 year old white male but maybe Im interested, how do they know? I've had to watch this horrible Ford commercial on youtube about 200 times, frequently like five times per video. It wouldn't hurt if they showed me ANYTHING else.