> Mr. Casares says the app is targeted at consumer users; eventually, it may seek to make money by selling aggregated, anonymous shopping data compiled from its

> Mr. Casares says the app is targeted at consumer users; eventually, it may seek to make money by selling aggregated, anonymous shopping data compiled from its user base to businesses. How feasible is it for Lemon Inc. to use the receipt data to deduce information useful for stock bets well ahead of earnings reports and the like?