On the other hand, I can't imagine an average user finding anything useful in Google after searching for "linux files crashed". And then when communicating with

On the other hand, I can't imagine an average user finding anything useful in Google after searching for "linux files crashed". And then when communicating with fellow humans: - Files has a nice UI - Huh? Or worse: "Web is ugly". Your local bakery probably also doesn't call itself just "bakery". And you (figuratively) use Java and C#, not "Oracle Programming Language" and "Microsoft Programming Language".