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No, that's not actually the case. Or at least, not from that report. The Millennial numbers are about one thing alone: the Millennial network. If we knew that t
by hullo 15y ago
No, that's not actually the case. Or at least, not from that report. The Millennial numbers are about one thing alone: the Millennial network. If we knew that the install base for Millennial-provided ads exactly mirrored the install base for smartphones, then yes, but: that's not actually the case, as different ad nets are used to different extents on different devices. For example, you could put out a press release trumpeting iOS 100% domination of mobile ads if you just used numbers from iAds...
- nextparadigms 15y agoIt's not just a one time state that shows this. Millennial has been posting these reports every quarter or so, and I do remember at least a few of them when iOS was ahead. It's probably not completely accurate, but it does show a trend, from iOS dominating their stats a year or so ago, and now Android dominating them.