I like it, especially when it's incorporated rather than just prefixed (eg. ark, kalzium, kamera, konsole, yakuake) for a couple of reasons. First it gives a u

I like it, especially when it's incorporated rather than just prefixed (eg. ark, kalzium, kamera, konsole, yakuake) for a couple of reasons. First it gives a unique name that you can search the web for. Looking for a solution involving an application called 'trip'? Well good luck with that. Second it provides some brand grouping. I haven't ever piped apt-cache search through a grep for 'k', but the name can give me a quick hint if it's a KDE-native application. Third, it's a combination of lazy and rude to call your app a common Word, especially when someone in one of your Teams at the Office is trying to Access the web to find information about it. Some companies are especially awful about squatting on these common words -- everyone else then has to qualify their terms forever. Of course it's intentional hijacking of the vernacular, which makes it more annoying.