The core principal of the innovators dilemma is that as you move "up and to the right" prices increase leaving a space for cheaper competitors. I spoke to a per

The core principal of the innovators dilemma is that as you move "up and to the right" prices increase leaving a space for cheaper competitors. I spoke to a person working at a small company doing a fancy piece of kitchen equipment about this once. According to him anyway doing an app was actually easier and cheaper to manufacture since A) it was less moving parts and less complexity and B) finding people who know how to program a really nice app is cheaper and easier than finding people who knew how to design nice physical controls with buttons and knobs.