The author equates them only in the sense that they both lay claim to a certain kind of "authenticity" in their marketing. I did not find that he conflated the

The author equates them only in the sense that they both lay claim to a certain kind of "authenticity" in their marketing. I did not find that he conflated the two, or made any claims I suspect to be innacurate regarding organic farming. Please be more specific as to why you think it's "weird and bad." Edit: it appears to be from 2019 however.