I wonder what this could be that Apple feels it is close to consumer ready. Apple targets the premium mass market. They do not release products that sell a few

I wonder what this could be that Apple feels it is close to consumer ready. Apple targets the premium mass market. They do not release products that sell a few million; they release products that sell 10 million or more a year. Anything less is a failure. So either Apple has figured out something really compelling in AR/VR that everyone--not just gamers and nerds--will want, or they are reaching.