Well, it's also that the people with the time and mobility to drive up to farms to buy local organic produce also tend to be price insensitive, so it makes sens

Well, it's also that the people with the time and mobility to drive up to farms to buy local organic produce also tend to be price insensitive, so it makes sense for the farmer to price accordingly. This also applies to wineries: buying a bottle directly at the cellar door is almost always more expensive buying it at $LIQUOR_SUPERSTORE, but the people plonking down $100 for a bottle don't care, so this is a perfectly sensible pricing strategy.