I guess it is a matter of how you define profitable. We were profitable right away but our profits were insignificant. I would say the "big moment" for a bootst

I guess it is a matter of how you define profitable. We were profitable right away but our profits were insignificant. I would say the "big moment" for a bootstrapped business is the day you quit your job and go full time. Every business is also different but if you could charge your customers at least 2x more that it would cost you to acquire a customer through PPC - you could scale quite aggressively to "quit-your-job" kind of profit in a short period of time.