If you don't have an eye you shouldn't be doing this stuff except under duress. Asking for rules is asking for an algorithm that would let you "design" (ok, lay

If you don't have an eye you shouldn't be doing this stuff except under duress. Asking for rules is asking for an algorithm that would let you "design" (ok, lay-out) mindlessly and sightlessly. Mostly, people don't want to behold those results, and editors don't want to reformat every document. Of course there are guidelines, best practices, a history of what's known to work/look cool and of what's known to not work/suck/look crummy.