Some of them definitely are more like "Falsehoods the client/marketing/sales believe about search." e.g. "Search can be added as a well performing feature to yo

Some of them definitely are more like "Falsehoods the client/marketing/sales believe about search." e.g. "Search can be added as a well performing feature to your existing product quickly." Have definitely gotten questions about "why can't you just quickly add search" based on this falsehood before.