3 ms·

How is this unknown company a challenger? How is this even worthy of Bloomberg to report on

• readthenotes1 4y ago
  Paid for advertising maybe?
• deleted 4y ago
  [deleted]
• capableweb 4y ago
  A lot of stuff you see in Bloomberg (and elsewhere) either gets paid to be put there (some via agencies that specializes in things like that), or put on there via connections. They are not reporting on underdogs for the fun of it.
  • sealeck 4y ago
    Do you have a source for this? Not in any way saying it's not true but would be interesting if there was some analysis somewhere.
    • capableweb 4y ago
      Unfortunately no, only personal experience working in bunch of different companies (some US based, some EU) where they've employed agencies like that and gotten the result they wanted (an article published).
    • gabrielsroka 4y ago
      http://www.paulgraham.com/submarine.html http://www.paulgraham.com/submarine.html
• Terretta 4y ago
  See "earned media": https://en.wikipedia.org/wiki/Earned_media https://en.wikipedia.org/wiki/Earned_media https://sproutsocial.com/insights/earned-media-strategy/ https://sproutsocial.com/insights/earned-media-strategy/