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> Apple has no ad business at all… https://searchads.apple.com/ https://searchads.apple.com/ Understanding the ways this is different from, say, Google Ads, A

> Apple has no ad business at all… https://searchads.apple.com/ https://searchads.apple.com/ Understanding the ways this is different from, say, Google Ads, AdRoll, or TowerData, is nuance beyond most journalists. Not that it’s hard to research. Consider: Apple Search Ads doesn’t buy or share users’ personal information with other companies. We don’t track people by linking user or device data collected from Apple apps with user or device data collected from third parties for advertising targeting or measurement. And we don’t share user or device data with data brokers. — https://searchads.apple.com/privacy https://searchads.apple.com/privacy Pro-tip to journos: the story is in what comes immediately after “which rely heavily on data collection”. Data is collected. Then where does it go?

cycomanic 4y ago
So that text doesn't say they are not using the data they collected for advertising targeting or measurement. They simply say they don't link the data with data collected from third parties for advertising. They are the only ad provider on iOS are they not? So the argument is, because they have a monopoly on their platform and don't share with anyone else they are vastly different? Or am I misunderstanding something?
- Terretta 4y ago
  I'm not sure if you're misunderstanding something. Definitely seem to be missing something. I didn't ask what's being done with the data. I asked where it goes. Do you think there's equivalence between selling user data to a marketplace of 4,700 third parties, and an internal machine-learning-sized A/B test? https://themarkup.org/ask-the-markup/2021/09/02/what-does-it-actually-mean-when-a-company-says-we-do-not-sell-your-data https://themarkup.org/ask-the-markup/2021/09/02/what-does-it... Or put another way: > So the argument is, because they ... don't share with anyone else they are vastly different? Yes.
  - tqi 4y ago
    Are Apple ads not targeted? ie is their platform different than: > Even though companies like Facebook and Google aren’t directly selling your data, they are using it for targeted advertising, which creates plenty of opportunities for advertisers to pay and get your personal information in return.

cycomanic 4y ago

So that text doesn't say they are not using the data they collected for advertising targeting or measurement. They simply say they don't link the data with data collected from third parties for advertising. They are the only ad provider on iOS are they not? So the argument is, because they have a monopoly on their platform and don't share with anyone else they are vastly different? Or am I misunderstanding something?

Terretta 4y ago
I'm not sure if you're misunderstanding something. Definitely seem to be missing something. I didn't ask what's being done with the data. I asked where it goes. Do you think there's equivalence between selling user data to a marketplace of 4,700 third parties, and an internal machine-learning-sized A/B test? https://themarkup.org/ask-the-markup/2021/09/02/what-does-it-actually-mean-when-a-company-says-we-do-not-sell-your-data https://themarkup.org/ask-the-markup/2021/09/02/what-does-it... Or put another way: > So the argument is, because they ... don't share with anyone else they are vastly different? Yes.
- tqi 4y ago
  Are Apple ads not targeted? ie is their platform different than: > Even though companies like Facebook and Google aren’t directly selling your data, they are using it for targeted advertising, which creates plenty of opportunities for advertisers to pay and get your personal information in return.