Generally this is due to a combination of problematic and false beliefs on the team about speed vs. quality trade offs. Customers always ask for more features,

Generally this is due to a combination of problematic and false beliefs on the team about speed vs. quality trade offs. Customers always ask for more features, but their values in use (rather than espoused values) suggest uptime matters a lot. Turn off feature work and fix the reliability issue, incidents every 2-3 days is ridiculous and absolutely a choice to avoid on a months to years timescale.