They started with a good idea (let people create collections of images from the web), hired marketing people to drive DAU (scrape every other image on the web a

They started with a good idea (let people create collections of images from the web), hired marketing people to drive DAU (scrape every other image on the web and spam Google image search), created an impossibly expensive problem (store copies of all the other images on the internet), and then hired business people to try and squeeze a profit out (figure out how to turn a picture of a sofa into a purchase of a sofa). They are currently trying to figure out how to make the last step successful. The company has some insanely valuable users (wedding shopping brides, people planning an interior redecoration, etc.) that are worth keeping, but they are buried in the 99% of users that are effectively window shopping with no intention ever to buy - and even worse - use the product heavily.