"[...] eventually figure something out that will make such taxi rides profitable despite the huge corporate structure of well-paid executives and engineers, a t

"[...] eventually figure something out that will make such taxi rides profitable despite the huge corporate structure of well-paid executives and engineers, a thing traditional taxi companies with already razor-thin margins didn’t have." There we go, the punch ... "[...] a sensible business with an obvious if limited market and profit potential. It is also an idea that has already existed, once run by a plucky startup that focused exclusively on Black Car services from experienced, fully licensed and insured drivers paid a living wage. You may have heard of it. It was called Uber." ... and the knockout.