It is a terrible business at large scale. A smaller and leaner model could work at small scale by focusing on via drivers focusing on their returns with word o

It is a terrible business at large scale. A smaller and leaner model could work at small scale by focusing on via drivers focusing on their returns with word of mouth marketing. If you use Uber a bunch, then it is a great way for good drivers to get repeat business privately. A simple platform which is driver-friendly which focused on the whale customers (like myself when I was spending $500/mo+ for commuting) could squeeze the Uber even more. When I started working with a few drivers via text, I was able to save money whilst the driver made more money